Thursday, May 29, 2008

Mueda aquamarine jewellery



David Wein has launched a new fine jewellery line, centred around Mueda aquamarine gemstones. Named after the largest town of the Makonde Plateau in north-east Mozambique, Mueda aquamarine has a unique natural sea-green colour and unlike most aquamarines on the market is not heat treated or irradiated to produce the desired and permanent appearance.

Found only in selected pocket of Makonde Plateau, the colour of the gemstone is suggestive of a hint of tropical lagoons. This gemstone is rare and limited exploration makes the Mueda aquamarine jewellery a valuable and desirable collectors piece.



David Wein designers produced range of exceptional designs to celebrate the beauty of the mermaid's stone where a stylish grandeur manifests itself through emerald cut Mueda aquamarines and marquise diamonds.

Demand for high end in the UK is rising and it seems that David Wein working hard to launch more fine jewellery lines this year featuring coloured gemstones.

Sunday, April 20, 2008

Jewellery That Fits Your Phone Screen

The mobile internet is still a niche market, but the number of people accessing the internet in the UK using a mobile device is already one-fourth the size of those using PC's to go online and it's predicted by analysts to be 4 times bigger than the current PC web.

Being at the forefront is crucial at times when competition between online jewellery e-tailers is at an all time high. Most of the companies who have created mobile websites have put out cut-down versions of their PC sites instead of starting out with a mobile-centric approach like Fameo which hope that this mobile-first approach will set company apart.
Fameo's new mobile service available to their growing number of loyal customers and specifically designed to allow anyone with a GPRS or 3G phone to browse Fameo jewellery offers, monitor their order status, research information and get customer service on the go. Long-term strategy involves building a WAP-based jewellery shopping portal featuring enhanced functionality for customers who want to buy jewellery using the browser on their mobile phone, price comparison for loose diamonds and colour gemstones via SMS text messages and a launch of push-based mobile marketing campaigns called the "Jewellery that fits your phone screen".

Wednesday, March 05, 2008

Fameo Announces Acquisition Of The Gemsuite.com



Fine jewellery designer and retailer Fameo announced the acquisition of Gemsuite.com, one of the leading online retailers of high-quality gemstones known for it's fine emerald gemstones.

The purchase of Gemsuite.com, a popular internet destination for colour gemstones and a bespoke jewellery service, is the first step of a planned expansion into the U.S online jewellery market, according to Fameo.

Gemsuite.com has over 8 years of experience selling colour gemstones and offering a bespoke jewellery service over the Internet and Fameo will be the first online jewellery retailer to offer thousands of individually graded and photographed gemstones as a customisation option for hundreds of Fameo's fine jewellery designs.
Online jewellery shoppers are primarily men who take jewellery purchases very seriously and continuously demand customisation options, including rare gemstone sourcing and jewellery design modifications. Gemsuite.com acquisition and planned intergation of it's loose gemstone inventory into Fameo's online jewellery catalogue is an important step in providing very best online jewellery shopping experience.

Fameo will continue to operate the Gemsuite.com website, and Gemsuite.com's customers will benefit from the expansion of bespoke jewellery services reinforced by Fameo's in-house jewellery designer team, award winning jewellery designs and Fameo fine gemstones selection.

Tuesday, February 05, 2008

Ethical Jewellery Movement - Another Lame Marketing Gimmick?

This dull Damien Hirst's diamod encrusted skull, which was titled "For the Love of God", became a symbol of lame publicity stunt, but really it should be used as logo for all the jewellers claiming that their fine jewellery is ethical.

As a gemstone buyer I am faced with a dilemma. How can I ensure that the gemstones I purchase are fairly traded, conflict free and ethical? This cannot be done even for diamonds, because if a diamond is not "bloody", it's probably "sweaty". The diamond market is controlled mainly by one organization - De Beers, which comprises of many companies involved in rough diamond exploration, mining and diamond trading. And a monopoly, by my understanding, is already something not ethical.

But here is more, just last year War on Want published a report accusing De Beers parent company Anglo American of profiting from the abuse of people in developing countries in which the company operates.

There is a lot of speculation and marketing exploitation of the term ethical jewellery, especially when it comes as a cheap and easy option of simply printing "conflict-free" on the invoice or calling to ban Myanmar gemstones (i.e. Burmese rubies). These claims do not make jewellery ethical, nor does it actually guarantee that the colour gemstones and diamonds are conflict free, ethical and fairly traded.

But what about Kimberley process, which is a certification system, which attempts to guarantee that diamonds are conflict-free. Unfortunately, the Kimberley process does not certify fair trade practice, environmental and social standards, nor does it address issues with other precious stones, which come from all over the world, including war zones.

Manufacturing a finished product presents another process with its own labor and environmental issues. Plus, there is a wide range of jewellery products, from toy rings to the high end. Attempting to come to an agreed upon criteria of what is ethical with such an elaborate, disparate supply chain is daunting.

Jewellery Retailer Wins IMA Outstanding Achievement Award

Fameo Jewellery website, a British fine jewellery online retailer o was awarded an Outstanding Achievement Award in the Catalog category by The Interactive Media Council (IMA).


Fameo website, was given a complete makeover, enhancing the look and functionality of the website while streamlining the integration of the proprietary e-commerce platform, enabling Fameo to personalize the online shopping experience and allowing customers to find, share, customize and purchase fine jewellery, as well as register for gifts or create public wish lists.
In addition to the generic jewellery taxonomy and intuitive navigation, Fameo Online Jewellery Boutique offers powerful jewellery search capabilities, detail prodile of all precious materials and gemstones used in the jewellery pieces and powerful personal account management tools for an enhanced user experience.

The Outstanding Achievement award is the second highest honor bestowed by IMA and recognizes the high standards of planning, execution and overall professionalism. Fameo website excelled in all areas of the international competition’s judging criteria, earning an overall score of 469 out of 500 for design, content, feature functionality, usability, and standards compliance and cross-browser compatibility.

Friday, February 01, 2008

A new breed of e-commerce jewellery website

Pearlera created a new breed of e-commerce jewellery website, by taking advantage of cutting edge internet technologies and connecting in-house jewellery design, customer service, logistics and workshop departments to the online shopper through a state of the art website and achieving unprecedented levels of online jewellery presentation, featuring full discloser of materials (including grading of colour gemstones) used in the jewellery through in-depth specification, multiple illustrations and customer reviews.

In addition to the standard e-commerce features, such as keyword search, what's new, advanced search, e-mail a friend, e-mail subscription, coupons/rebates, dynamic imaging, product recommendations, real time product availability, product ratings and enhanced security (SSL) Pearlera offers an alternate version of  Pearlera Jewellery Boutique which has been specially designed for viewing on the mobile phone. Updated daily and includes all Pearlera jewellery catalogues, as well as some exclusive content, such as access to your order tracking facility and SMS alerts service for the latest jewellery arrivals, price changes, order status and special promotions.

Monday, November 12, 2007

Glamorous Art Deco Morganite Cross

Reminiscent of a shattered chandelier lacing the glamorous gowns of a darkened 1930’s banquet, this cross transports the wearer to a time when love affairs were larger-than life and every dream seemed an ambitious escapade.

Fameo new additions to the art deco jewellery collection have progressed the design further, introducing princess cut diamonds and Imperial Morganite, taking the jewellery to a higher level of elegance and beauty.
Imperial Morganite has a unique colour and timeless vibrance. The stunning pink hues sparkle in wonderment, making the stone an instant success and desirable collectors item. Found only in selected pockets in Mozambique, this pink beryl is rare and limited exploration makes this stone a valuable find.

Monday, October 22, 2007

Tahitian Pearl Trophy 2007-2008 national winners announced

The Tahitian Pearl Trophy 5th edition national winners for 2007 have been announced and Fameo won 2nd and 3rd place in the pearl ring category and 2nd place in pearl bracelet category for pearl jewellery pieces featuring black Tahitian pearls that are captured inside gold cages.
Each golden enclosure of the jewellery embraces the pearls, no other stone or metal has captivated people more than the pearl, a gem that is beautiful and elegant, a true gift of nature. The finest quality pearls have been highly valued as gemstones and objects of beauty for many centuries, and the pearl has become a representative for something rare, fine, and admirable.





Fameo also experimented with an invisible pearl ring concept which pivots and the opening shell reveals a single white black Tahitian pearl one would never expect. Made out 18K gold and encrusted with forty-nine sparkling white diamonds, this ring is truly a gem with a magical secret. The design is based on the fascination of life, where all things are not what they seem on the outside, to always look deeper within to find the truth. This ring is both compelling and powerful and manufactured to a high level of craftsmanship, which has both commercial appeal and individuality.

The fifth bi-annual Tahitian Pearl Trophy Awards took place on October 19th 2007 at Home House, Portman Square, when UK’s brightest jewellery designers were recognised for their design talents. The judging panel was comprised of three expert judges including Jessica Andrews from Tatler, fashion designer Roksanda Ilincic and Retail Jeweller Editor, Sarah Carpin. The Tahitian Pearl Trophy competition is the initiative of Perles De Tahiti GIE, the official promotion body for Cultured Pearls in French Polynesia. This international competition is synonymous with an unequalled international artistic rivalry and for the UK 2007 Trophy, Perles de Tahiti set the theme of "Song of the Stars".

Saturday, September 15, 2007

Ideas About Bridal Jewellery



"My soul will always be near, and will always and everywhere follow you and protect you from every evil with prayers." - Royal Martyr Tsarina Alexandra the Empress of Russia

Tsarina is the term used for a Tsar’s wife and the last Empress of Russia was Tsarina Alexandra. She was the granddaughter of Queen Victoria of England, and the sister of Grand Duchess Elizabeth, who also became a Holy Martyr in Russia, the wife of His Imperial Majesty Tsar Nicholas II.T
This very special Empress was the Mother of all of Russia. A mother who cared not only for her family, but also for the country, in which she frequently spoke in terms of love and devotion.
In the year 1917, the Royal family were placed under arrest and confined, first by the Provisional (Kerenski) Government and then by the Bolsheviks. Everything the Russian people had given to the Tsar, Tsarina and their children was taken away from them. The entire Royal Family was mercilessly slain by the Communists on the 17 July in 1918.

Pearl brooch
Orchira Pearl brooch


Design concept of "Tsatina" bridal jewellery collection , where the pearl represents Tsarina and the golden cage represents her life in confinement and the diamonds represent her family and what they meant to her. Each golden enclosure of the jewellery should embraces pinkish pearls, no other stone or metal has captivated people more than the pearl, a gem that is beautiful and elegant, a true gift of nature.
Fine quality pearls have been highly valued as gemstones and pearl jewellery objects of beauty for many centuries, and the pearl has become a representative for something rare, fine, and admirable.

Saturday, August 04, 2007

Blue Sapphire Frog Pendant


Gold frogs made with sapphire cabochons to achieve realistic and yet artistic expression of natural beauty. Here is the first Frog Pendant from new animal jewellery line. Perhaps blue sapphires should changed to green.