Orchira Spring pearl jewellery collection

One of our favorite  fashion jewellery brand has launched its 2011 spring pearl jewellery collection with a wider range of  ideas to cater for gift  Valentine’s Day and Mother’s Day shoppers. Orchira is planning to impress customers with  unique mixture of freshwater pearls and semi-precious coloured gems. The  25%-off discount code is JETAIME and redeemable only at Orchira website.

Random thoughts for selling pearl jewellery online

Internet presence has now affirmatively become a necessity for every business especially for brands and retailers alike. For pearl jewellery it is specially the case. Most of individual designers nowadays can market their pearls  more effectively via online jewellery store with relatively low cost.

With the obligatory regulation (in EU) of "Cool off period", allowing 7-14 days to return any product bought online, today's customers shall have no concern about buying any kind of jewellery.

One of the big concerns for merchants selling jewellery online is there is a considerable amount of fraud transactions. Jewellery probably claims the highest rate of fraud transactions in the online retail industry.

In order to be successful,  online jewellery retailers should invest generously in the photography of their products so that they look clear and attractive on their website, ideally offering several angle looks. Some sophisticated jewellery  retailers even offer a video of the product constantly turning, showing off every aspect of the jewellery.

Possibly in the near future a simulated action video will be used to display jewellery online, while using the mouse to drag, the picture will turn according to the mouse action to show different angles of the jewellery.