Tuesday, February 05, 2008

Jewellery Retailer Wins IMA Outstanding Achievement Award

Fameo Jewellery website, a British fine jewellery online retailer o was awarded an Outstanding Achievement Award in the Catalog category by The Interactive Media Council (IMA).


Fameo website, was given a complete makeover, enhancing the look and functionality of the website while streamlining the integration of the proprietary e-commerce platform, enabling Fameo to personalize the online shopping experience and allowing customers to find, share, customize and purchase fine jewellery, as well as register for gifts or create public wish lists.
In addition to the generic jewellery taxonomy and intuitive navigation, Fameo Online Jewellery Boutique offers powerful jewellery search capabilities, detail prodile of all precious materials and gemstones used in the jewellery pieces and powerful personal account management tools for an enhanced user experience.

The Outstanding Achievement award is the second highest honor bestowed by IMA and recognizes the high standards of planning, execution and overall professionalism. Fameo website excelled in all areas of the international competition’s judging criteria, earning an overall score of 469 out of 500 for design, content, feature functionality, usability, and standards compliance and cross-browser compatibility.

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