Hot September - Sapphire Bespoke Rings

Sapphire jewellery is always hot in September, but this time Fameo latest bespoke designs features hypnotic blue sapphire fine cabochon rings. Very stylish, and nice gemstones too.

Hypnotic Pool - Blue sapphire and white diamond gold ring

One blue sapphire glows around an orbit of light. Sixteen white diamonds adorn a circle of white gold in this beautifully designed fine cabochon sapphire ring.

David Wein Sapphire Ring

Orbit Light - Blue sapphire and white diamond gold ring.

David Wein Sapphire Ring

One blue sapphire glows around an orbit of light. Sixteen white diamonds adorn a circle of white gold in this beautifully designed fine cabochon sapphire ring.
One blue sapphire glows around an orbit of light. Sixteen white diamonds adorn a circle of white gold in this beautifully designed ring.

Beautiful Frog

Various creatures have been part of Fameo’s artistic repertoire since 2004 - the signature line of small animals, designed with colour graded cabochon gemstones to achieve realistic and yet artistic expression of natural beauty. A variety of inventive jewel animals, using non-conventional creatures, such as frogs, gecko’s and snails, accenting on and exploiting the natural features of the animals. Here is the latest Frog Pendant. So cute!

Bridal Jewellery Collection of the Year 2008 Award.

Fameo won the Bridal Jewellery of the Year award, with their two bridal jewellery collections - a unique series of fine jewellery pieces, which includes an ensemble of special heirloom quality bracelets, earrings, necklaces and pendants. Award winning bridal jewellery collections include Imperial Wedding - a mix of cascading peach-colour morganite gemstones accented by princess-cut diamonds and the Tsarina - pearl jewellery range.

The UK Jewellery Awards event took place at the Grovenor House Hotel, Park Lane on Thursday 17th July 2008. A spectacular ceremony hosted by Mica Paris, soul singer and TV presenter, attended by British celebrities and the cream of the international jewellery world. The catwalk event that took place showcased stunning pieces of jewellery and the awards were presented to each winner of the jewellery categories. Retail Jeweller editor Sarah Carpin said: "It was a tremendous evening where we awarded and applauded the very best in our industry".

Other notable winners are:

Azendi - Multiple Retailer of the Year

Stephen Webster - UK Jewellery Brand of the Year
Elizabeth Gage - Lifetime Achievement Award

High-end bridal jewellery 2008 debut collections

Fameo expanded their online offerings to include two high-end bridal jewellery collections - Tsarina and Imperial Wedding, which are finalists in the UK Jewellery Awards 2008 and chosen for the event Catwalk Show.

In 2008 UK Jewellery Awards have decided to spice things up and include a Catwalk Show to really highlight this year's short-listed entrants and Fameo's bridal jewellery collection did not just make it to the shortlist, but also have been chosen to be on the spectacular catwalk that will be taking place during the awards presentation.

The Tsarina collection features the finest quality pearls that are captured inside gold cages and diamonds adorn the egg-shape enclosures. This range is symbolic and designed in mind of Tsarina Alexandra's life, where the pearl represents the last Empress of Russia and the golden cage represents her life in confinement and the diamonds represent her family and what they meant to her.

The Imperial Wedding collection showcases cascading morganite baguettes and princess square diamonds. The stunning pink hues sparkle in wonderment and timeless vibrancy. The concept behind the collection is the thoughts and dreams of the perfect fairy tale wedding. A magnificent dress adorned with elaborate embroidery, a long train and white veil floating past as you walk down the aisle. Stunning jewellery, which compliments the whole look. A crowded ceremonial room full of friends and family. A memorable event that will last a lifetime, as heirloom jewellery pieces.

Mueda aquamarine jewellery

David Wein has launched a new fine jewellery line, centred around Mueda aquamarine gemstones. Named after the largest town of the Makonde Plateau in north-east Mozambique, Mueda aquamarine has a unique natural sea-green colour and unlike most aquamarines on the market is not heat treated or irradiated to produce the desired and permanent appearance.

Found only in selected pocket of Makonde Plateau, the colour of the gemstone is suggestive of a hint of tropical lagoons. This gemstone is rare and limited exploration makes the Mueda aquamarine jewellery a valuable and desirable collectors piece.

David Wein designers produced range of exceptional designs to celebrate the beauty of the mermaid's stone where a stylish grandeur manifests itself through emerald cut Mueda aquamarines and marquise diamonds.

Demand for high end in the UK is rising and it seems that David Wein working hard to launch more fine jewellery lines this year featuring coloured gemstones.

Jewellery That Fits Your Phone Screen

The mobile internet is still a niche market, but the number of people accessing the internet in the UK using a mobile device is already one-fourth the size of those using PC's to go online and it's predicted by analysts to be 4 times bigger than the current PC web.

Being at the forefront is crucial at times when competition between online jewellery e-tailers is at an all time high. Most of the companies who have created mobile websites have put out cut-down versions of their PC sites instead of starting out with a mobile-centric approach like Fameo which hope that this mobile-first approach will set company apart.
Fameo's new mobile service available to their growing number of loyal customers and specifically designed to allow anyone with a GPRS or 3G phone to browse Fameo jewellery offers, monitor their order status, research information and get customer service on the go. Long-term strategy involves building a WAP-based jewellery shopping portal featuring enhanced functionality for customers who want to buy jewellery using the browser on their mobile phone, price comparison for loose diamonds and colour gemstones via SMS text messages and a launch of push-based mobile marketing campaigns called the "Jewellery that fits your phone screen".

Fameo Announces Acquisition Of The Gemsuite.com

Fine jewellery designer and retailer Fameo announced the acquisition of Gemsuite.com, one of the leading online retailers of high-quality gemstones known for it's fine emerald gemstones.

The purchase of Gemsuite.com, a popular internet destination for colour gemstones and a bespoke jewellery service, is the first step of a planned expansion into the U.S online jewellery market, according to Fameo.

Gemsuite.com has over 8 years of experience selling colour gemstones and offering a bespoke jewellery service over the Internet and Fameo will be the first online jewellery retailer to offer thousands of individually graded and photographed gemstones as a customisation option for hundreds of Fameo's fine jewellery designs.

Online jewellery shoppers are primarily men who take jewellery purchases very seriously and continuously demand customisation options, including rare gemstone sourcing and jewellery design modifications. Gemsuite.com acquisition and planned intergation of it's loose gemstone inventory into Fameo's online jewellery catalogue is an important step in providing very best online jewellery shopping experience.

Fameo will continue to operate the Gemsuite.com website, and Gemsuite.com's customers will benefit from the expansion of bespoke jewellery services reinforced by Fameo's in-house jewellery designer team, award winning jewellery designs and Fameo fine gemstones selection.

Ethical Jewellery Movement - Another Lame Marketing Gimmick?

This dull Damien Hirst's diamod encrusted skull, which was titled "For the Love of God", became a symbol of lame publicity stunt, but really it should be used as logo for all the jewellers claiming that their fine jewellery is ethical.

As a gemstone buyer I am faced with a dilemma. How can I ensure that the gemstones I purchase are fairly traded, conflict free and ethical? This cannot be done even for diamonds, because if a diamond is not "bloody", it's probably "sweaty". The diamond market is controlled mainly by one organization - De Beers, which comprises of many companies involved in rough diamond exploration, mining and diamond trading. And a monopoly, by my understanding, is already something not ethical.

But here is more, just last year War on Want published a report accusing De Beers parent company Anglo American of profiting from the abuse of people in developing countries in which the company operates.

There is a lot of speculation and marketing exploitation of the term ethical jewellery, especially when it comes as a cheap and easy option of simply printing "conflict-free" on the invoice or calling to ban Myanmar gemstones (i.e. Burmese rubies). These claims do not make jewellery ethical, nor does it actually guarantee that the colour gemstones and diamonds are conflict free, ethical and fairly traded.

But what about Kimberley process, which is a certification system, which attempts to guarantee that diamonds are conflict-free. Unfortunately, the Kimberley process does not certify fair trade practice, environmental and social standards, nor does it address issues with other precious stones, which come from all over the world, including war zones.

Manufacturing a finished product presents another process with its own labor and environmental issues. Plus, there is a wide range of jewellery products, from toy rings to the high end. Attempting to come to an agreed upon criteria of what is ethical with such an elaborate, disparate supply chain is daunting.

Jewellery Retailer Wins IMA Outstanding Achievement Award

Fameo Jewellery website, a British fine jewellery online retailer o was awarded an Outstanding Achievement Award in the Catalog category by The Interactive Media Council (IMA).

Fameo website, was given a complete makeover, enhancing the look and functionality of the website while streamlining the integration of the proprietary e-commerce platform, enabling Fameo to personalize the online shopping experience and allowing customers to find, share, customize and purchase fine jewellery, as well as register for gifts or create public wish lists.

In addition to the generic jewellery taxonomy and intuitive navigation, Fameo Online Jewellery Boutique offers powerful jewellery search capabilities, detail prodile of all precious materials and gemstones used in the jewellery pieces and powerful personal account management tools for an enhanced user experience.

The Outstanding Achievement award is the second highest honor bestowed by IMA and recognizes the high standards of planning, execution and overall professionalism. Fameo website excelled in all areas of the international competition’s judging criteria, earning an overall score of 469 out of 500 for design, content, feature functionality, usability, and standards compliance and cross-browser compatibility.

A new breed of e-commerce jewellery website

Pearlera created a new breed of e-commerce jewellery website, by taking advantage of cutting edge internet technologies and connecting in-house jewellery design, customer service, logistics and workshop departments to the online shopper through a state of the art website and achieving unprecedented levels of online jewellery presentation, featuring full discloser of materials (including grading of colour gemstones) used in the jewellery through in-depth specification, multiple illustrations and customer reviews.

In addition to the standard e-commerce features, such as keyword search, what's new, advanced search, e-mail a friend, e-mail subscription, coupons/rebates, dynamic imaging, product recommendations, real time product availability, product ratings and enhanced security (SSL) Pearlera offers an alternate version of  Pearlera Jewellery Boutique which has been specially designed for viewing on the mobile phone. Updated daily and includes all Pearlera jewellery catalogues, as well as some exclusive content, such as access to your order tracking facility and SMS alerts service for the latest jewellery arrivals, price changes, order status and special promotions.